Technology Product Management & Go-to-Market Services

I don’t just focus on IT infrastructure, I also help businesses and vendors successfully manage, position, and deliver technology products and services to market. From product lifecycle oversight to vendor management, I provide strategic guidance that ensures every offering is commercially viable, well-positioned, and aligned with market demands.

I oversee the lifecycle management of technology products and services, ensuring your solutions stay competitive, relevant, and profitable throughout their market journey. From introduction to growth, maturity, and eventual phase-out, I help you manage every stage with a clear, data-driven approach.

My services include product pricing, positioning, and market analysis, where I evaluate market trends, competitive landscapes, and customer needs to determine optimal pricing strategies and product positioning. This ensures your offerings resonate with your target audience and stand out in a crowded marketplace.

To drive market success, I also specialise in go-to-market (GTM) strategy development and execution. I work with you to create clear, actionable GTM plans that cover product messaging, sales enablement, partner engagement, and launch activities, ensuring your product or service reaches the right audience through the right channels at the right time.

Additionally, I handle vendor relationship and procurement management, acting as your strategic advocate in supplier negotiations, contract management, and technology sourcing. This ensures you receive the best commercial value, service quality, and ongoing support from your technology partners.

I combine commercial acumen with technical expertise to help businesses not only build great technology but also successfully take it to market and manage it effectively.